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Post by account_disabled on Oct 26, 2023 5:16:27 GMT -5
OFG Advertising is able to ensure a complete service on this too. Here, in any case, you can find everything we can do for you. Digital planning is actually not very different from classic planning it all starts with a solid communication strategy . Let's start by saying that, as in everything, there is no magic formula but planning digital and otherwise depends on at least factors Budget Communication Objectives Strategy Target group Content to be conveyed The reason is simple and can easily be imagined the choice of the means through which to convey a message does not only depend on the message itself but also on the types of people who frequent it and on what I expect to have as a return on my investment. Let's see how each of these points can impact planning. Budget I know photo editing servies it's a bit bad to say so brutally but someone has to do it. The money available definitely leads to making choices with an infinite budget we are all good at planning. TV, radio, big billboards and programmatic as if it were raining a campaign with guaranteed success. Difficulties arise when you have to come to terms with the budget and wisely cut here and there to obtain the right frequency, the right reach and the results promised during the presentation phase. Communication Objectives Closely dependent on marketing objectives , but at the same time very different, communication objectives influence in terms of choice of medium on which to plan. Let's imagine we are Rolex we want to communicate elegance and exclusivity, which is why we publish in glossy magazines and are sponsors of elite sports such as golf, horse riding.
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